Samsung has officially teased its next-generation dynamic HDR format called HDR10 Plus Advanced, setting the stage for a direct face-off with Dolby’s recently introduced Dolby Vision 2.
According to reports from The Verge, Samsung showcased the new technology ahead of CES 2026, where Dolby Vision 2 was first presented.
What HDR10+ Advanced Promises
The new format is designed to support premium TV panels with extreme brightness levels — ranging between 4000 to 5000 cd/m² — a class of displays that already exist on the market.
Samsung claims the upgraded standard will deliver:
- More precise colour rendering at a per-panel level
- Significantly improved tone mapping control
- Enhanced dynamic HDR performance for next-gen TVs
The move clearly highlights Samsung’s strategy to tackle Dolby Vision 2 directly, especially as the industry moves into the next phase of ultra-bright TV technology.
While Dolby is pushing proprietary licensing with Vision 2, Samsung’s HDR10+ Advanced appears positioned as an open rival — much like the original HDR10+ format that Samsung previously championed in response to Dolby Vision.
More official details and confirmed specs are expected as CES 2026 draws closer.
Ashish Rai is a professional automotive writer with four years of experience crafting reviews, features, and technical guides. Passionate about vehicles, he translates complex engineering concepts into engaging content. Covering market trends, EV developments, and driving experiences, Ashish delivers insightful, reader-friendly articles that ignite automotive enthusiasm worldwide consistently with integrity.
